The study examines the image dimensions of \u201cspeed,\u201d \u201creliability,\u201d \u201cservice orientation,\u201d \u201cconsulting competence,\u201d \u201cprice-performance ratio,\u201d \u201cinnovation & creativity,\u201d \u201cquality of samples,\u201d and \u201ccommitment to preventing manipulation.\u201d Horizoom achieved the highest score in all dimensions. In the image dimension \u201cinnovation and creativity,\u201d it achieved a respectable score of 3.9\/5\u2014a clear mandate from the industry to horizoom and its competitors, which we gratefully and enthusiastically accept and to which we already see good responses in our product and tech roadmap, particularly in the areas of AI applications, UX, and adtech solutions. Stay tuned!<\/p>\n
Room for improvement in terms of awareness<\/strong><\/p>\n Unsurprisingly, two years after its launch, horizoom is not yet sufficiently known to all players in the market. With awareness levels of 42% (unaided) and 57% (aided), we take a positive view of the fact that once people get to know horizoom, we stay in their minds. We will continue to work on our brand awareness in the market and welcome any contact requests from interested parties!<\/p>\n We are proud of our excellent recommendation rates<\/strong><\/p>\n horizoom invests heavily in panelist experience and customer satisfaction. Our slogan, \u201cpeople first,\u201d underscores this commitment, and our entire team strives every day to create added value for our stakeholders (panelists, customers, employees, service providers) through positive experiences. We are therefore proud of the result, which shows that we have achieved the highest recommendation rate in the market. This applies to both market researchers and service providers, our partners. The authors of the study by marktforschung.de write in their summary: \u201chorizoom not only manages to achieve a seal in all nine dimensions, but also secures first place in all image dimensions and the NPS.\u201d<\/p>\n Jonathan Heinemann, CSO | Member of the Management Board, comments: \u201dThis is an absolutely respectable result that moves us deeply and makes us very proud, just over two years after our launch. We see it as a sign of trust, gratitude, and recognition from our customers toward our team. We would like to express our sincere thanks for the support of the entire industry over the past 2.5 years since our founding and will continue to do everything in our power to further develop horizoom and remain state-of-the-art. To this end, we work tirelessly every day on every small and large cog in the wheel: on issues such as sample quality, user experience, consulting and process quality, and much more. We would also like to extend an invitation to anyone who does not yet know us: please feel free to contact us so we can get to know each other, or look out for our team at one of the upcoming market research events. We look forward to meeting you!\u201c<\/p>\n![\"\"](\"https:\/\/www.horizoom.de\/wp-content\/uploads\/2025\/09\/Zitat-Jonathan-1-EN-819x1024.png\")
<\/p>\n