{"id":1378,"date":"2026-03-02T12:53:04","date_gmt":"2026-03-02T11:53:04","guid":{"rendered":"https:\/\/www.horizoom.de\/?p=1378"},"modified":"2026-03-10T16:26:57","modified_gmt":"2026-03-10T15:26:57","slug":"gor-2026-horizoom-wins-impact-innovation-award","status":"publish","type":"post","link":"https:\/\/www.horizoom.de\/en\/gor-2026-horizoom-wins-impact-innovation-award\/","title":{"rendered":"GOR 2026: horizoom wins Impact &#038; Innovation Award"},"content":{"rendered":"<p style=\"text-align: justify;\">Last week, on February 26-27, this year&#8217;s GOR \u2013 General Online Research Conference \u2013 took place at the Rheinische Hochschule K\u00f6ln. Over 240 international participants from academia and industry came together to share and discuss scientific findings related to online market research.<\/p>\n<p style=\"text-align: justify;\">horizoom was active with four colleagues on site and as a sponsor, poster award sponsor (with Leonard Mach as a jury member), and as a nominee for the GOR Impact &amp; Innovation Award 2026.<\/p>\n<p style=\"text-align: justify;\">For the study &#8220;Scaling Qualitative Depth: A Large-Scale Validation Study Comparing AI-Moderated Interviews and Conventional Surveys in OTC Pharma Research,&#8221; horizooms Jonathan Heinemann and Leonard Mach collaborated with Klosterfrau, xelper, and Q | Agentur f\u00fcr Forschung to compare AI-moderated interviews and classic online quantitative surveys in one of the largest known validation studies of its kind. The results, presented on stage by Oliver Tabino (Q | Agency for Research) and Sarah Goto (Klosterfrau), clearly impressed the jury, which included Yannick Rieder (Janssen Cilag GmbH), Dr. Tabea Tesch (Royal Canin), Sebastian Verf\u00fcrth (SNIPES), and Holger Gei\u00dfler (marktforschung.de | succeet GmbH). We are proud and grateful to receive this renowned and prestigious GOR Impact &amp; Innovation Award 2026, and we would also like to thank the other high-quality submissions. In addition to the award and trophy, the prize also includes a workshop place at succeet26.<\/p>\n<p>Congratulations also to the winners of the other awards:<\/p>\n<ul>\n<li>GOR Thesis Award Master: @Anna Fuchs (LMU)<\/li>\n<li>GOR Thesis Award PhD: Leah von der Heye (LMU)<\/li>\n<li>DGOF Best Paper Award: Jan Simson (LMU)<\/li>\n<li>Best of FAMS: Olivia Hetterich, Florian Moog, Leon Urban, Maximilian Aulbach<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Furthermore, Leonard Mach, as a member of the jury, played a key role in the poster award sponsored by horizoom with prize money of \u20ac500. Our warmest congratulations go to Emma F\u00f6ssing, Lukas Olbrich, Stefan Zins, and J\u00f6rg Drechsler from the IAB and LMU Munich for their contribution \u201cComparing Probability and Nonprobability Online Surveys: Data Quality and Fieldwork Processes.\u201d<\/p>\n<p style=\"text-align: justify;\">We would like to express our sincere thanks to the DGOF \u2013 German Society for Online Research \u2013 and the Rheinische Hochschule K\u00f6ln for organizing the event \u2013 see you next year!<\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1378-1\" width=\"1920\" height=\"1440\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/timelapse_IMG_3635-3712_15s.mp4?_=1\" \/><a href=\"https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/timelapse_IMG_3635-3712_15s.mp4\">https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/timelapse_IMG_3635-3712_15s.mp4<\/a><\/video><\/div>\n<p>In the video, from left to right: Jonathan Heinemann (horizoom), Oliver Tabino (Q | Agency for Research), Sarah Goto (Klosterfrau), David Ranftler &amp; Paul Wesendonk (xelper)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1381\" src=\"https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/GOR-4-433x1024.jpg\" alt=\"\" width=\"433\" height=\"1024\" srcset=\"https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/GOR-4-433x1024.jpg 433w, https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/GOR-4-127x300.jpg 127w, https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/GOR-4-768x1815.jpg 768w, https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/GOR-4-scaled.jpg 1083w\" sizes=\"auto, (max-width: 433px) 100vw, 433px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1383\" src=\"https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/GOR2-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/GOR2-1024x768.jpg 1024w, https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/GOR2-300x225.jpg 300w, https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/GOR2-768x576.jpg 768w, https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/GOR2.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1385\" src=\"https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/GOR3-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/GOR3-1024x768.jpg 1024w, https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/GOR3-300x225.jpg 300w, https:\/\/www.horizoom.de\/wp-content\/uploads\/2026\/03\/GOR3-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Leonard Mach (horizoom) with Tobias Rettig (GESIS) and Emma F\u00f6ssing (IAB, LMU) representing the poster award-winning team<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At this year&#8217;s GOR 2026, horizoom was honored with the prestigious Impact &#038; Innovation Award.<\/p>\n","protected":false},"author":2,"featured_media":1375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GOR 2026: horizoom wins Impact &amp; Innovation Award - horizoom<\/title>\n<meta name=\"description\" content=\"At this year&#039;s GOR 2026, horizoom was honored with the prestigious Impact &amp; Innovation Award.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horizoom.de\/en\/gor-2026-horizoom-wins-impact-innovation-award\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GOR 2026: horizoom wins Impact &amp; 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