Every three years, the specialist media outlet marktforschung.de conducts an independent “Image Study of Panel Providers.” The aim of the study is to take stock of the perception of online field service providers for the market research industry in German-speaking countries. The study surveys awareness, willingness to recommend (NPS), and image values of the most relevant providers. The target group for the online survey are people who are involved in the selection and commissioning of field service providers and/or who are able to evaluate them comparatively based on a good overview of the market – in 2025, with a field period from April 28 to July 15, 2025, these were in particular n=297 institute and company market researchers and n=61 service providers (such as other field service providers, freelancers, IT/software providers, or analysis service providers). horizoom was awarded 9 out of 9 possible awards as a top provider in the independent “Image Study Panel Provider 2025” by marktforschung.de. We would like to thank everyone who voted!
After horizoom was founded in 2023 (and launched in June 2023), horizoom was represented in this image study for the first time in 2025 and was immediately named the top provider in the industry, receiving the highest ratings in 9 out of 9 possible awards.
Top-Image:
The study examines the image dimensions of “speed,” “reliability,” “service orientation,” “consulting competence,” “price-performance ratio,” “innovation & creativity,” “quality of samples,” and “commitment to preventing manipulation.” Horizoom achieved the highest score in all dimensions. In the image dimension “innovation and creativity,” it achieved a respectable score of 3.9/5—a clear mandate from the industry to horizoom and its competitors, which we gratefully and enthusiastically accept and to which we already see good responses in our product and tech roadmap, particularly in the areas of AI applications, UX, and adtech solutions. Stay tuned!
Room for improvement in terms of awareness
Unsurprisingly, two years after its launch, horizoom is not yet sufficiently known to all players in the market. With awareness levels of 42% (unaided) and 57% (aided), we take a positive view of the fact that once people get to know horizoom, we stay in their minds. We will continue to work on our brand awareness in the market and welcome any contact requests from interested parties!
We are proud of our excellent recommendation rates
horizoom invests heavily in panelist experience and customer satisfaction. Our slogan, “people first,” underscores this commitment, and our entire team strives every day to create added value for our stakeholders (panelists, customers, employees, service providers) through positive experiences. We are therefore proud of the result, which shows that we have achieved the highest recommendation rate in the market. This applies to both market researchers and service providers, our partners. The authors of the study by marktforschung.de write in their summary: “horizoom not only manages to achieve a seal in all nine dimensions, but also secures first place in all image dimensions and the NPS.”
Jonathan Heinemann, CSO | Member of the Management Board, comments: ”This is an absolutely respectable result that moves us deeply and makes us very proud, just over two years after our launch. We see it as a sign of trust, gratitude, and recognition from our customers toward our team. We would like to express our sincere thanks for the support of the entire industry over the past 2.5 years since our founding and will continue to do everything in our power to further develop horizoom and remain state-of-the-art. To this end, we work tirelessly every day on every small and large cog in the wheel: on issues such as sample quality, user experience, consulting and process quality, and much more. We would also like to extend an invitation to anyone who does not yet know us: please feel free to contact us so we can get to know each other, or look out for our team at one of the upcoming market research events. We look forward to meeting you!“
Detailed results and information about the study, including a study profile, can be found at: https://www.marktforschung.de/marktforschung/a/drei-mal-neun-von-neun-so-bewertet-die-branche-deutsche-online-panel-anbieter/
