We are horizoom.

horizoom was founded in early 2023 with the aim of creating quality, service and real added value for customers as a data-driven online access panel provider.

In doing so, we think and act at all times people first:
We are convinced that only fair, respectful treatment of people along the entire research process can lead to honest and committed answers and thus valuable insights.

Personal on eye level

We are convinced that only the combination of excellent, personal and fair consulting as well as excellent service with fast response times from inquiry to debriefing can lead to a long-term and sustainable cooperation at eye level with excellent customers. We rely on the talent, the knowledge, the curiosity and the passion of our diverse and experienced team, which works trustfully and in partnership at eye level.

Strong team

horizoom GmbH is ISO 20252:2019 certified, owner-managed and independent with currently 20 employees and has its headquarters in Berlin and an additional presence in Cologne. In addition to the four managing directors, the group of shareholders also includes the Swiss full-service market research institute intervista (www.intervista.ch), which was founded in 2010, is owner-managed and certified according to ISO 20252:2019, and also operates its own panel in Switzerland. As a member of the ADM, BVM and DGOF associations, horizoom is committed to complying with the recognized industry standards of the market and social research profession of the German Market Research Council (Rat der Deutschen Marktforschung e.V.).

5 Values

Our five values guide our daily collaboration: Excellence. Sustainability. Integrity. Caring. Innovation. In this way, we create space for new ideas and transformative solutions and give everyone the opportunity to pursue their own curiosity, realize their own ideas and develop their personal potential.

Reliable partner

The horizoom GmbH online access panel was launched in summer 2023 and already has more than 50,000 active panelists aged 14 and over. We will continue to invest heavily in panel growth in 2024. We are also planning to set up and operate further panels on behalf of customers. Furthermore, we have a strong network of national and international partners, through which we can recruit on demand and at the request of our customers.

Our team

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Martin Ziller

Senior Operations Manager
Martin Ziller
Senior Operations Manager

In his position as Senior Operations Manager, Martin acts as project manager and customer contact for all questions related to project implementation. An engineering graduate at the start, he became enthusiastic about online market research back in 2012 and has remained true to this field of activity to this day. Whenever he finds the time, he enjoys playing the piano or cycling along the Elbe.

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Ricarda Lebing-Assaad

Accountant
Ricarda Lebing-Assaad
Accountant

After finishing her commercial training, Ricarda moved from Stralsund to the German capital in 1997, where she worked in the accounting department of a large retail company for several years. After the birth of her first child, she switched to the market research industry in 2009. For almost 15 years now, including jobs at panelbiz, GapFish and Cint, she has been a passionate member of the horizoom team as an accountant. She is particularly fond of tricky accounting problems. In her private time, she has discovered traveling and spends a lot of time playing soccer with her second son. But her favorite place to go is the Ostsee, to relax with her family – her old home.

 

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Marta Bojkovska-Langer

Director Operations
Marta Bojkovska-Langer
Director Operations

Marta handles the project implementation of quantitative market research studies from A to Z. As a career changer in the industry, she is curious and open to new tasks and topics even after 10 years of professional experience, while her expertise lies in complex and innovative projects. She is a team player who enjoys taking on wide-ranging responsibilities in the field of operations. In her free time, she loves to take trips to Brandenburg and around the world with her husband and twins. She enjoys cooking international specialties for her friends, listening to the current top charts or doing hula-hoop.

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Julia Rings

Panel Operations Manager
Julia Rings
Panel Operations Manager

Julia is part of the Cologne team. She completed her Master’s degree in Market and Media Research at the end of 2023. During her studies, she was able to gain a wide range of experience in the market research industry. At horizoom, she deals with topics related to the partner panels as well as the horizoom panel. She likes to spend her free time with her friends, in the gym or jogging, but also likes to relax on the couch with a book.

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Rachid Coubadja

Panel Manager
Rachid Coubadja
Panel Manager

Rachid is a panel manager at horizoom. After graduating in International Technical Communication, he first worked as a translator. He has been working in the market research industry since 2017 and most recently worked for Gapfish GmbH and the Cint Group as a Customer Success Executive. In his free time, he enjoys going on excursions with his wife and son or spending time with their dog in the garden. He enjoys watching and playing soccer, going jogging and is often out and about with friends.

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Rahel Bonhommet

Member of the Executive Board
Chief People Officer
Rahel Bonhommet
Chief People Officer

In addition to People & Culture, Rahel also manages horizoom’s accounting departments from the company’s headquarters in Berlin. With over 20 years of experience in the media and online panel industry, she was already involved in the founding of Berlin-based GapFish GmbH, among others. The graduate foreign language correspondent and mother of two lives a culture of cohesion and caring, sees herself as a people & culture ambassador and says “In the end it’s simple, it’s all about the people!”. In her free time Rahel enjoys cooking with family & friends, spending time at the gym and dancing through the clubs of her city!

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Mark Wolff

Sales Director
Mark Wolff
Sales Director

For Mark, everything revolves around customer care, further development of customer relationships and the acquisition of new customers. The graduate economist has already been in the panel business since 2017 and was able to gain valuable industry experience with leading providers such as GapFish GmbH and the Cint Group. With enthusiasm and passion for customer contact and individual solutions, he is always looking forward to new challenges. Mark lives in Berlin with his partner and three children. In his free time, he enjoys going to the gym, hiking or even running a marathon.

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Thomas Karstens

Member of the Executive Board
Chief Technology Officer
Thomas Karstens
Chief Technology Officer

Thomas is the CTO responsible for Tech and Product. He has been involved in building and developing Online Panels for 8 years and most recently led several development teams at Cint Group. Thomas holds a Master in Computer Science from the Technical University of Berlin, is married and has a daughter and a dog. Besides distributed systems architecture, he is particularly interested in team building and team culture. In his free time he mostly hangs out at the climbing wall, sometimes with rope, sometimes without.

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Malte Freksa

Member of the Executive Board
Chief Innovation Officer
Malte Freksa
Chief Innovation Officer

Our Chief Innovation Officer Malte passionately combines sophisticated research with the latest technology. As Product&Sales Interface he is responsible for our Partner Panels and Data Solutions. Most recently, he was Chief Digital Officer at GapFish GmbH and before that worked as a market researcher for agencies and institutes. He gives talks at (inter)national conferences and is a BVM speaker for “Digital Transformation of Market Research”. The graduate psychologist lives in Berlin with his wife and two children. When he’s not working, he’s out in nature with family and friends, doing sports, or relaxing by reading and playing chess.

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Louisa Kölzer-Bätzing

Senior Research & Operations Manager
Louisa Kölzer-Bätzing
Senior Research & Operations Manager

Louisa is responsible for the project management of “Sample-Only” and “Sample+Services” projects at horizoom, i.e. projects that require questionnaire programming, for example. For this purpose, she was able to gain relevant experience over 7.5 years in a full-service institute, but also with other online field service providers such as respondi, GapFish and Cint. Her desire to work in market research became apparent even before graduation through various internships in this work environment. When she is not spending her free time with friends in Cologne, she enjoys discovering new cities around the world with her husband.

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Dog Crew Berlin

Wellbeing Ambassador Berlin
Dog Crew Berlin
Wellbeing Ambassador Berlin

Panda represents the Berlin dog crew. She is one of the most experienced office dogs and knows how to get the attention of her colleagues. It is now widely known that office dogs increase productivity and reduce stress. To make workdays as pleasant as possible, Panda gets plenty of support from Havanese lady Millie, poodle girl Banja and our latest Berlin addition: Doris. The crew is especially easy to get excited about our company parties, most of all if they are happening in the office garden! #peoplefirst #dogssecond

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Eva-Maria Schulz

Director Business Intelligence
Eva-Maria Schulz
Director Business Intelligence

Eva is responsible for the intelligent linking and analysis of data at horizoom. After completing her studies in business mathematics and statistics, she joined the GapFish GmbH team in 2017, bringing with her a deep understanding of processes and panel data. With her enthusiasm for sustainable panel development and generating smart insights, she specifically supports the team in decision-making. Besides her love for statistics and details, Eva enjoys music and creativity in her free time, plays the flute in a band and loves crafting of all kinds.

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Jakob Majoor

Senior Account & Partner Manager
Jakob Majoor
Senior Account & Partner Manager

As Senior Account & Partner Manager, Jakob is responsible for the support of existing customers and contact person for solutions in the field of automated (in-house) sampling and panel partnerships. After working for Research Now, SSI and Dynata, he gained extensive experience as Senior Revenue Operations Manager at quantilope GmbH in the areas of panel platform, DIY & DIT sampling and was responsible for purchasing panel services. In his private life, he is interested in technology/smart homes and tries (unsuccessfully) to convince his wife that the latest technology gadgets are really necessary.

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Dogteam Cologne

Wellbeing Ambassador Köln
Dogteam Cologne
Wellbeing Ambassador Köln

Dogteam Cologne is characterized by the fact that it is larger than the human team. Labrador Poppy is the youngest of a whole home office pack, could home office be nicer?! But office days are Rita’s favorite days, she doesn’t miss any of them. Every colleague is duly greeted. During work, the poodle moves from place to place and regularly reminds everyone to loosen their hands, preferably behind Rita’s ears or on her belly.

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Tobias Hoffmann

Operations Manager
Tobias Hoffmann
Operations Manager

During his social science studies, Tobias was particularly enthusiastic about empirical studies and opened the door to online market research. He has been working in the industry as an operational employee since 2019 and was able to gain a wealth of experience at GapFish GmbH and Talk Online Panel. As Operations Manager at horizoom, he will primarily conduct quantitative studies and successfully complete even the most challenging projects with his high level of problem-solving skills. Privately, he enjoys practicing videography, playing drums in a band, getting into the fantasy valley top world and spending a lot of time with his girlfriend and friends.

 

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Anne Jährling

Senior Sales Manager
Anne Jährling
Senior Sales Manager

Anne is part of the Cologne team and has been working in the industry since 2018, most recently at GapFish GmbH. As Senior Sales Manager, she primarily looks after customers, but also makes it her mission to maintain the team spirit in Cologne and give new colleagues a fantastic start. After work, she enjoys hanging out with friends and is up for any kind of fun. You can also find her at the DIY store, in the park with dwarf poodle Rita and at her home on the Baltic Sea.

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Regula Anhuth

Senior Panel Manager
Regula Anhuth
Senior Panel Manager

Regula brings over 10 years of professional experience as CRM Manager DACH in a leading market research company. After working in sales&brand management in the textile industry, quality customer service has become her area of expertise. Regula lives and values a cross-departmental and solution-oriented approach and commitment, sustainable relationships are close to her heart. Swiss and mother of two teenagers, she has lived happily married in Berlin since 2007. She enjoys cooking with guests according to Jamie Oliver, keeping fit with Zumba, listening to Hip-Hop & Soul and exploring Berlin with friends by night & day.

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Gebhard Wöstemeyer

Senior Software Engineer
Gebhard Wöstemeyer
Senior Software Engineer

Gebhard is a Senior Software Engineer at horizoom. He has been working in market research for 10 years and most recently worked at Gapfish GmbH and Cint Group. As a true all-rounder when it comes to technology, he takes care of everything from Rails applications to Kubernetes clusters and our data engineering pipelines. He loves to spend his free time in the garden with his wife and two kids.

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Jonathan Heinemann

Member of the Executive Board
Chief Sales Officer
Jonathan Heinemann
Chief Sales Officer

Jonathan has been working in online market research since 2011, initially at respondi AG and most recently as VP Business Development&Sales at Berlin-based Gapfish GmbH, which was acquired by the Cint Group in 2021. At horizoom, he is responsible for Sales&Marketing, the Sample&Service product area and the Cologne site. A graduate in business administration and married father of two, he lives by the principle of “True Selling”, both internally and externally. In his private life, he is passionate about sports, Labrador retrievers and anything with an engine.

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Sabrina Altmann

Director Business Development
Sabrina Altmann
Director Business Development

Sabrina focuses on building long-term partnerships at eye level, including innovative business ideas. After dedicating herself academically to market research during her doctorate in marketing, she has now been active in the panel industry for three years. At horizoom, she is looking forward to cross-departmental collaboration in order to provide customers and partners with solution-oriented advice and to develop further together. Born in the Rhineland, she has lived in Berlin for over 10 years and can be found in her free time walking with her family or cooking with friends.

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Jonas Möller

Senior Software Engineer
Jonas Möller
Senior Software Engineer

After his studies, Jonas worked in different companies and got a lot of experience in software engineering as well as more specifically in data engineering. He supports the team with his knowledge in architecture of distributed systems and agile working. When he is not programming on the computer, he likes to play video games after work. Apart from that in his free time, you will find him climbing high walls or mountain peaks.

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Philipp Schöngarth

Senior Product & Strategy Manager
Philipp Schöngarth
Senior Product & Strategy Manager

Philipp loves to optimize business processes of any kind. He has been working in the industry since 2016 and has extensive experience as the former Head of Operations at GapFish GmbH. At horizoom, he primarily takes care of the continuous development of our external as well as internal products, always keeping the big picture in mind. In his private life, he likes to do something with friends, play video games or roam through nature with his camera. Occasionally, he even meets his wife and dog.

You want to become part of the team? Then take a look at our job ads.

Our job offers

Office Berlin
horizoom GmbH
c/o Unicorn Workspaces
Schlüterstrasse 39
10629 Berlin
Office Köln
horizoom GmbH
c/o OMESO Business Center
Aachener Straße 37-39
50674 Köln