Research with horizoom

Trust in people.

Recent Publications

Our Research Team

We operate in strict compliance with the GDPR and are ISO 20252:2019 certified. As a member of the associations ADM, BVM, DGOF, ESOMAR, and VMÖ, horizoom is committed to upholding the recognized industry standards of the market and social research profession, as well as the international ICC/ESOMAR Code. The panel is recruited using both online and offline methods in a multimodal approach.

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Malte Freksa

Member of the Executive Board
Chief Innovation Officer
Malte Freksa
Chief Innovation Officer

Our Chief Innovation Officer Malte passionately combines sophisticated research with the latest technology. As Product&Sales Interface he is responsible for our Partner Panels and Data Solutions. Most recently, he was Chief Digital Officer at GapFish GmbH and before that worked as a market researcher for agencies and institutes. He gives talks at (inter)national conferences and is a BVM speaker for “Digital Transformation of Market Research”. The graduate psychologist lives in Berlin with his wife and two children. When he’s not working, he’s out in nature with family and friends, doing sports, or relaxing by reading and playing chess.

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Marta Bojkovska-Langer

Director Operations
Marta Bojkovska-Langer
Director Operations

Marta handles the project implementation of quantitative market research studies from A to Z. As a career changer in the industry, she is curious and open to new tasks and topics even after 10 years of professional experience, while her expertise lies in complex and innovative projects. She is a team player who enjoys taking on wide-ranging responsibilities in the field of operations. In her free time, she loves to take trips to Brandenburg and around the world with her husband and twins. She enjoys cooking international specialties for her friends, listening to the current top charts or doing hula-hoop.

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Sabrina Altmann

Director Business Development
Sabrina Altmann
Director Business Development

Sabrina focuses on building long-term partnerships at eye level, including innovative business ideas. After dedicating herself academically to market research during her doctorate in marketing, she has now been active in the panel industry for three years. At horizoom, she is looking forward to cross-departmental collaboration in order to provide customers and partners with solution-oriented advice and to develop further together. Born in the Rhineland, she has lived in Berlin for over 10 years and can be found in her free time walking with her family or cooking with friends.

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Leonard Mach

Research & Operations Manager
Leonard Mach
Research & Operations Manager

At horizoom, Leo provides support for everything you need for the design, technical implementation and data preparation of online studies. After several years in project management at respondi and previous positions in science, he is enthusiastic about the empirical background of online studies and the future of innovative, digital opinion research, whether using active or passive data, hybrid or classically generated interviews. Otherwise, you can find him either in the kitchen, trying out the latest recipes, or on the dance floor with salsa or discofox.

 

Testimonials & Abstracts (german)

Abstracts

The primary argument for including large numbers of known-to-be innocent fillers in lineups is that guessing-based selections are dispersed among a large number of lineup members, leading to low innocent-suspect identification rates. However, a recent study using the two-high threshold eyewitness identification model has demonstrated advantages of smaller lineups at the level of the processes underlying the observable responses. Participants were more likely to detect the presence of the culprit and less likely to select lineup members based on guessing in smaller than in larger lineups. Nonetheless, at the level of observable responses, the rate of innocent-suspect identifications was higher in smaller compared to larger lineups due to the decreased dispersion of guessing-based selections among the lineup members. To address this issue, we combined smaller lineups with lineup instructions insinuating that the culprit was unlikely to be in the lineup. The goal was to achieve a particularly low rate of guessing-based selections. These lineups were compared to larger lineups with neutral instructions. In two experiments, culprit-presence detection occurred with a higher probability in smaller compared to larger lineups. Furthermore, instructions insinuating that the culprit was unlikely to be in the lineup reduced guessing-based selection compared to neutral instructions. At the level of observable responses, the innocent-suspect identification rate did not differ between smaller lineups with low-culprit-probability instructions and larger lineups with neutral instructions. The rate of culprit identifications was higher in smaller lineups with low-culprit-probability instructions than in larger lineups with neutral instructions.

Zur Studie

Every maneuver of a vehicle redistributes risks between road users. While human drivers do this intuitively, autonomous vehicles allow and require deliberative algorithmic risk management. But how should traffic risks be distributed among road users? In a global experimental study in eight countries with different cultural backgrounds and almost 11,000 participants, we compared risk distribution preferences. It turns out that risk preferences in road traffic are strikingly similar between the cultural zones. The vast majority of participants in all countries deviates from a guiding principle of minimizing accident probabilities in favor of weighing up the probability and severity of accidents. At the national level, the consideration of accident probability and severity hardly differs between countries. The social dilemma of autonomous vehicles detected in deterministic crash scenarios disappears in risk assessments of everyday traffic situations in all countries. In no country do cyclists receive a risk bonus that goes beyond their higher vulnerability. In sum, our results suggest that a global consensus on the risk ethics of autonomous driving is easier to establish than on the ethics of crashing.

Zur Studie

Method

At horizoom, we provide participants for market and social science surveys and interviews from our online access panel.
You decide whether we send the participants to a questionnaire you’ve programmed yourself, or whether you’d like us to handle the programming for you.
Throughout the entire process, we support you with scientifically trained staff who have many years of experience in panel management.

Download

Sample Only

We deliver participants for your research directly to your survey link.

Programming with sample

We program a questionnaire you've designed, distribute it to our participants, and send you the data.

Recruitment

We recruit participants from our panel for your quantitative and qualitative research.

Supplements

For common survey platforms, we can also recommend the following guides.

LamaPoll
Link

Limesurvey
Link

SawTooth
Link

SoSci Survey
Link

Unipark
Link

Qualtrics
Link

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