Latest News & Articles.

The horizoom team and our climate protection partner PLANT-MY-TREE® planted another 250 trees in the horizoom forest.

Beat Fischer from Intervista and Malte Friedrich-Freksa from horizoom will be holding a relaxed discussion about innovations in market research.

We are delighted to announce that, with the support of IP Österreich, we now have a panel offering of more than 10,000 active panelists in Austria. Daniela Höllerbauer will be on hand to support our customers locally.

Florian Kögl, ReDem® and Malte Friedrich-Freksa have looked into the future of panel operators. The key finding: quality matters!

In the latest K&A-horizoom BEHAVIOR TRACKER study, we teamed up with K&A BrandResearch to investigate consumers’ attitudes to packaging and their strategies for dealing with packaging waste.

In recent weeks, horizoom has strengthened its team with five experienced employees in the areas of accounting, operations, engineering and account management.

In the current K&A-horizoom BEHAVIOR TRACKER study, together with K&A BrandResearch, we investigated how close Germans are to nature.

On 19.6.2024 from 09:00-16:15 the digital “1st International ReDem Quality Day” will take place. With the support of horizoom, of course!

In the latest K&A-horizoom BEHAVIOR TRACKER study, we teamed up with K&A BrandResearch to examine Germans’ expectations of the European Football Championship and sympathies for different countries and regions.

Together with 24 other companies, horizoom has signed the ADM Sustainability Code, a voluntary commitment to establish ethical and sustainable standards in the company in the areas of ecology, social affairs and economy

In the current K&A-horizoom BEHAVIOR TRACKER study, together with K&A BrandResearch, we examined Germans’ fears, worries and potential for courage and the correlation with their optimism about the future.

In March 2024, horizoom was successfully certified as an access panel service provider in accordance with ISO 20252:2019, the international standard for market, opinion and social research.

On April 3, 2024, the regional evening of the Northern Regional Group on AI and quality in panel research will take place in Hamburg. Participation is free of charge.

The current publication of the K&A-horizoom BEHAVIOR TRACKER deals with the definition of home and the connections between generations, attachment to Germany and dissatisfaction with one’s own life situation

Just a few months after the launch of the horizoom-panel.de online panel, we are pleased to announce that Ad Alliance, the marketing unit of RTL Deutschland, and RMS Radio Marketing Service GmbH & Co. KG, two big players in the German-speaking media industry, have placed their trust in us and are now complementing our panel offering.

This year’s GOR24 will take place in Cologne from February 21-23, 2024. horizoom supports the academic conference of online research as a sponsor, Malte Friedrich-Freksa will co-present on the topic of AI and deepfakes.

On March 7, 2024, the regional evening of the Baden-Württemberg regional group on the topic of AI and data quality will take place in Stuttgart. Participation is free of charge.

With the tailwind of the past financial year, we are delighted to start the new year with four new employees.

We at horizoom wish all our customers, partners, employees and panelists a Merry Christmas and a happy and healthy New Year!

horizoom is a corporate member of BVM, the Professional Association of German Market and Social Researchers.

We are looking forward to meeting you on 25-26 October at succeet23, which will be held for the first time this year at the RMCC in Wiesbaden.

With Jonas Möller and Philipp Schöngarth, two more specialists come on board at horizoom and support the growing Product & Tech Team.

On 19.10.2023, Malte Friedrich-Freksa will speak on the topic of “Sample quality at the crossroads: How can we maintain the quality of online samples in the long term?” as part of the presence regional evening of the BVM regional group Cologne-Bonn.

Since 1.9.2023 we are supported by Marta Bojkovska-Langer and Mark Wolff, two experienced employees in the areas of sales and project management.

As a climate protection partner of PLANT-MY-TREE®, we have taken the first step towards becoming a climate-neutral company.

Since 1.7.2023, Anne Jährling and Louisa Kölzer-Bätzing, two well-known and experienced employees, have strengthened the horizoom team.

horizoom is an associated member of ADM – Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute e.V.!

Our managing directors Malte Friedrich-Freksa and Jonathan Heinemann in open conversation with Sabine Hedewig-Mohr from planung&analyse about the ideas and goals of our horizoom.

horizoom is a new, corporate member of DGOF, the German Society for Online Research!

We are very pleased to announce the launch of horizoom GmbH and the associated online access panel “horizoom-Panel”.