horizoom has entered into a strategic partnership with Behavix and has implemented Behavix’s measurement technology in the desktop and mobile environments of the horizoom-Panels, enabling a combination of survey data and next-generation behavioral data collected in compliance with privacy regulations. Through this partnership, horizoom becomes part of the Behavix ecosystem as a key behavioral measurement partner in Germany and Austria, helping power superior data feeds, research services, audience intelligence, and consumer insights related to online behavior and digital customer journeys.
“Behavix was founded on a simple but powerful belief: The future of consumer intelligence will be based on what people actually do, not just what they say they do,” said Hannu Verkasalo, founder and CEO of Behavix. “With horizoom as a leading panel provider in Germany and Austria, we are collaborating with a team that understands the future of panels just as we do. The strongest panel companies will not remain mere providers of survey samples. They will become behavioral intelligence platforms, combining trusted respondent relationships with behavioral signals collected in compliance with data protection regulations. horizoom is a fantastic example of this new model in Continental Europe.”
With its rapidly growing panel infrastructure in Germany and Austria, horizoom brings a highly engaged respondent community as well as in-depth expertise in panel experience, panel quality, data collection and behavioral data measurement that comply with data protection regulations. Through the integration of Behavix, horizoom enables its opt-in panelists to contribute data-protection-compliant behavioral signals from desktop and mobile environments. The resulting data can be used to enrich survey data, improve sample quality and profiling, enable behavior-driven surveys, and support new syndicated and custom data products for brands, agencies, platforms, investors, and research firms.
“For horizoom, this partnership is about leading our high-quality panels into the next era of market research,” said Jonathan Heinemann, Chief Commercial Officer and member of the Executive Board at horizoom. “Our mission has always been to treat panel participants fairly and transparently while delivering reliable, forward-looking insights to our clients. By integrating Behavix technology, we can combine declarative survey data with real behavioral signals from participants. This opens up new opportunities for deeper audience understanding, more precise audience targeting, and entirely new research products for the German-speaking market—all while maintaining the highest data protection standards.”
The partnership reflects a broader industry transition. Traditional research panels have historically been activated project by project, often relying heavily on recall, stated intentions, and repeated profiling questions. Behavix enables panels to be evolved into continuous data ecosystems where consent-based behavioral data can be continuously collected, processed, enriched, and made available without compromising user privacy. Participation in behavioral measurement is strictly voluntary. All data is processed in accordance with applicable data protection requirements and collected only with the explicit consent of panel participants.
About Behavix Inc.
www.behavix.io
Behavix is a privacy-first behavioral data infrastructure company indexing real-world digital consumer behavior. The company provides opt-in, SDK-based technology for collecting, processing, enriching, and delivering behavioral data across desktop, mobile, web, apps, e-commerce, search, streaming, advertising, and other digital environments. Behavix works with panel companies, survey apps, audience owners, brands, agencies, research firms, technology platforms, and data buyers to deliver analyst-ready behavioral data feeds, trackers, APIs, and bespoke research datasets. Behavix’s mission is to help the insights industry move beyond recall-based research toward real-time, observed, privacy-compliant behavioral intelligence.
About horizoom GmbH
www.horizoom.de
horizoom is an independent provider of online access panels focused on high-quality, data-driven online research in German-speaking countries. The company combines modern panel technology with a consistently human-centered approach and places quality, transparency, and data protection at the heart of its services.
horizoom is certified to ISO 20252:2019 and currently employs 34 people. As a member of the ADM, BVM, DGOF, ESOMAR, and VMÖ associations, horizoom is committed to complying with the recognized industry standards of the market and social research sector as well as the ICC/ESOMAR International Code. For more information about our panels and services, please visit https://www.horizoom.de.
