On 17 October 2024, the horizoom team visited our climate protection partner PLANT-MY-TREE® to support the reforestation of the horizoom forest, as we did in 2023. With the active support of Christian Thunig, board member of the BVM Berufsverband Deutscher Markt- und Sozialforscher e.V. (Professional Association of German Market and Social Researchers) and Partner of Innofact AG, we had a lot of fun and planted more than 250 trees during this year’s tree planting tour, which were donated by horizoom and our panelists over the course of the year. A robust and sustainable mixed forest, the horizoom forest, is being created in our name at the coordinates 51°10’13.2‘N 7°39’21.4’E in Lüdenscheid.
In the future, further plantings are planned on site, but also in other areas near our company headquarters in Berlin. This is fully in line with our goal of climate neutrality by 2028, to which we have committed ourselves as a first signatory of the Sustainability Code of the ADM Working Group of German Market and Social Research Institutes.
About PLANT-MY-TREE®
PLANT-MY-TREE® was successfully recertified by TÜV Rheinland according to DIN ISO 9001:2015 at the beginning of 2023. Together with many partners, large and small, PLANT-MY-TREE® contributes to environmental and climate protection under the motto ‘Every tree counts’ and ‘Climate protection is fun’ in order to leave behind a world worth living in for future generations.
