In recent weeks and months, the German-speaking online panel industry has been characterized by regular reports of cooperations, mergers & acquisitions, strategic and/or personnel changes. Of course, such changes on the supply side also have implications for the consumers, the customers.
We are pleased to announce that just a few months after the launch of the proprietary horizoom-panel.de, two big players in the German-speaking media industry, RTL marketer Ad Alliance and RMS Radio Marketing Service, have placed their trust in us and are now complementing our panel offering.
In recent weeks, we have successfully migrated the “MyNewsPanel”, “I love MyMedia” and “Love2Say” panels from Ad Alliance and merged them into the “I love MyMedia” and “Love2Say” panels, which currently have around 15,000 active panelists.
Sandra Vitt, Head of Data Services at RTL Germany: “We are delighted to have found a new home for our panels in horizoom. As part of our tech and data strategy, the panels and a 360-degree view of the panelists play an important role in our company. In partnership with horizoom, we are ideally equipped for the challenges ahead, such as cookieless future or the consolidation of all available panel data.”
The “DIE HÖRER” panel from RMS Radio Marketing Service will also be operated and marketed by horizoom as a technical service provider with immediate effect.
Philipp Schulte, Head of Advertising and Market Research, comments: “The panel was recruited offline via radio campaigns and carefully maintained. In the “DIE HÖRER” panel, we develop and test further digital developments such as “Cookieless Future” or “Programmatic Audio” on the basis of outstanding data quality. The expansion of the panel to over 10,000 panelists is planned for 2024ff. We are delighted that our team and panel will continue to be supported by the horizoom team of experts in the future.”
Malte Friedrich-Freksa, member of the horizoom management board: “We are very grateful to our partners and customers from the very beginning, above all RTL and RMS, for the trust they have placed in us. At the start of the year, our panel offering already comprises more than 50,000 active and carefully recruited panelists in Germany, who we acquire, also with the help of our partners, online and offline via various campaigns and channels, including TV and radio campaigns, for example. In combination with technical tools such as ReDem® and our local, diligent panel management team, this creates a high-quality panel offering for our customers, which we will continue to expand over the course of the year. At the same time, we are working on further partnerships and solutions and will be happy to assist interested parties at any time.”
About horizoom
horizoom was founded in early 2023 with the aim of creating quality, service and real added value for customers as a data-driven online access panel provider. We think and act people first: We are convinced that only the fair, respectful treatment of people, our panelists – in particular appropriate incentivization, the best possible user experience, compliance with professional ethics and GDPR as well as personal support – can lead to honest and committed answers and thus valuable insights. horizoom GmbH is owner-managed and independent with currently 19 employees and has its headquarters in Berlin as well as an additional presence in Cologne. As a member of the ADM, BVM and DGOF associations, horizoom is committed to complying with the recognized industry standards of the market and social research profession of the German Market Research Council. Further information on our panels and services can be found at https://www.horizoom.de.
About Ad Alliance / RTL Germany
Ad Alliance is the marketing unit of RTL Germany. It is a leader in individual, cross-media brand communication and is responsible for the marketing of RTL Deutschland’s channels and offerings as well as the video and technology specialist smartclip. The team also markets selected brands and genres for Media Impact and Bauer Advance as a service provider and proprietary trader. The portfolio comprises around 500 media brands as well as the TV, print, digital, ATV and audio genres – and thus reaches almost 100 percent of people in Germany. Content consulting and the use of innovative technological solutions are part of the brand staging – from programmatic to context- and data-based advertising playout. https://www.ad-alliance.de
About RMS
RMS makes brands audible – everywhere. The leading audio marketer with the strongest cross-audio portfolio offers the best access to holistic audio campaigns in the advertising market. The offering bundles advertising time and formats from 212 private radio stations, over 2,700 online audio streams, more than 800 podcasts as well as Smart Speaker and Voice, InGame and Web3.0. RMS combines reach, quality, technology and proof of impact with intelligent solutions, sound advice and comprehensive service. According to Nielsen Media Research, the revenue of RMS partner stations amounted to EUR 1.237 billion in 2023. With RMS Austria, RMS is the largest audio marketer in Europe. https://www.rms.de
