Since its foundation at the beginning of 2023, horizoom has impressed with its ‘people first’ motto: creating quality data and added value for market researchers and survey participants with a trustworthy range of consulting and other services and a high-quality and fair online access panel.
Launched in Germany, where our rapidly growing panel offering now includes over 95,000 active panelists, we started our preparations in Austria at the beginning of 2024, when IP Austria, a subsidiary of the German Ad Alliance, placed its trust in us and entrusted us with the administration and management of its panel. Together with horizoom-panel.at, our continuously growing panel offering in Austria now includes over 10,000 active panelists.
In order to be able to provide our Austrian customers with the best possible service locally, Daniela Höllerbauer will be supporting us as a freelancer. Daniela, who holds an MBA from the JKU Linz, has many years of experience in market research, including over 10 years in the management of an Austrian market research institute. In the future, she will work independently for various clients in market research.
Daniela Höllerbauer: ‘I am delighted to be getting involved in market research again, including for horizoom, after my family leave. The spirit and corporate culture were appealing and convincing from the outset. I look forward to supporting the team in customer care and sales from Upper Austria and to establishing contacts with Austrian market researchers.’
Christian Sattler, IP Österreich: ‘The panel was carefully recruited offline and online through various media campaigns and carefully maintained. We are pleased to have found a new home for our panel in horizoom. The panels play a crucial role in our market research work. Access to high-quality and well-maintained panel data enables us to gain accurate and reliable insights into the opinions and attitudes of the Austrian population. We plan to further expand the panel in 2025 and look forward to continuing our collaboration with the team of experts at horizoom!’
Jonathan Heinemann, member of the management board at horizoom: ‘The expansion of our panel offering in Austria is an important milestone for us. We are very grateful to the IP Österreich team for their long-standing trust. Consequently, we are continuously expanding our German-speaking panel offering and our technology solutions, particularly in Austria, because many customers from Austria have been with us since our foundation – and not least with ReDem®, an important cooperation partner that helps us to ensure high-quality panels and data. And so we are particularly pleased to be able to provide our customers and partners with even more personal support and advice through Daniela Höllerbauer, and of course to make new contacts.’
About IP Österreich
Founded over 30 years ago, IP Österreich GmbH is owned 50/50 by Ad Alliance and Krone Media Aktiv. Ad Alliance is a wholly-owned subsidiary of RTL Germany. RTL Germany is a company headquartered in Cologne and belongs to the RTL Group, which is based in Luxembourg. RTL Group is one of the world’s leading players in the broadcasting, content and digital business. It has interests in over 80 television and radio stations and worldwide production companies. It also has a dynamically growing digital business. RTL Group is majority-owned by the international media group Bertelsmann. https://www.ip.at/
About horizoom
horizoom was founded in 2023 with the aim of creating quality, service and real added value for customers as a data-driven online access panel provider. We think and act people first: we are convinced that only by treating people fairly and respectfully throughout the entire research process can we obtain honest and committed responses and thus valuable insights. horizoom GmbH is ISO 20252:2019 certified, owner-managed and independent, with currently 26 employees. As a member of the ADM, BVM, DGOF and VMÖ associations, horizoom is committed to complying with the recognised industry standards of the market and social research profession. Further information about our panels and services can be found at https://www.horizoom.de
